1. Information We Collect

We collect only the information necessary to provide you with reliable and efficient transportation services. This includes:

Information You Provide Directly:

• Contact Information: Full name, phone number, email address, billing address

• Reservation Details: Pickup and drop-off addresses, travel dates and times, flight numbers (for airport transfers), passenger count, luggage count 

• Payment Information: Processed securely through our booking platform — we do not store raw credit card numbers or CVV codes 

• Special Requests: Child seat requirements, accessibility needs, pet accommodations, or other preferences submitted at booking

• Communications: Emails, phone calls, SMS messages, and website contact form submissions

Information Collected Automatically:

• Device and Website Usage: IP address, browser type, device type, operating system, pages visited, time spent on pages, and referring URLs 

• Cookie Identifiers: Cookies and similar tracking technologies (see Section 5 for details)

California Privacy Note: For California residents, the categories of personal information we collect may include identifiers (name, email, phone, address), commercial information (reservation records), and internet/electronic network activity (website usage data). 

2. How We Use Your Information

We use the information we collect for the following purposes:

Important: We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects. 

3. SMS/Text Messaging Policy

By providing your phone number through our website, booking system, or any intake form, you consent to receive SMS messages from Mary Luxury Transport. 

Message Types May Include:

• Ride confirmations and scheduling updates

• Real-time chauffeur notifications and service alerts

• Promotional messages (only if you have opted in)

Message Frequency: May vary depending on your bookings and interactions.

Your Rights:

• Opt Out: Reply STOP at any time to unsubscribe from SMS messages. You will receive a confirmation and no further messages will be sent. 

• Get Help: Reply HELP for assistance or contact us directly.

Important Commitment: Your mobile opt-in information and consent are never shared with third parties for marketing purposes.  Standard message and data rates may apply.

4. Third-Party Services We Use

We work with trusted third-party providers to deliver our services. All vendors are contractually obligated to protect your data and use it only to fulfill services on our behalf. 

We do not sell, rent, or trade your personal data to third parties. 

5. Cookies and Tracking Technologies

Our website uses cookies and basic analytics to improve performance and understand user behavior.

What We Use:

• Google Analytics: A web analysis service provided by Google Inc. that tracks and examines website usage to prepare reports and share them with other Google services. Google may use the data collected to contextualize and personalize ads. 

• Essential Cookies: Necessary for the website to function properly.

• Analytics Cookies: Help us understand how visitors interact with our site.

Your Choices:

• You may disable cookies in your browser settings at any time. However, doing so may limit your website experience. 

• To opt out of Google Analytics data collection, you can install the Google Analytics Opt-out Browser Add-on. 

This application does not support “Do Not Track” requests. To determine whether third-party services honor “Do Not Track,” please read their privacy policies. 

6. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. 

Our Security Measures Include:

• SSL/TLS Encryption on all pages of our website

• Secure Third-Party Payment Processing — we do not store raw credit card numbers 

• Access Controls limiting internal access to personal data to those who need it for business purposes 

• Regular Review of our data handling and security practices

Important Note: While we take every reasonable precaution, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information with the highest practical standard of care. 

If a data breach occurs, we will notify affected parties as required by law. 

7. Data Retention

We retain your personal information only as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

When your personal information is no longer required, we securely delete or anonymize it. You may request deletion of your data at any time (see Section 9). 

8. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child under 16 has provided us with personal information, please contact us immediately, and we will delete it promptly. 

9. Do Not Sell My Personal Information

We do not sell, rent, or share your personal information with third parties for their own commercial purposes. 

We do not:

• Participate in data broker networks

• Share personal information for cross-context behavioral advertising without your consent

• Sell personal information as defined under the CCPA/CPRA

The third-party services we use (such as Google Analytics) may collect anonymized data through cookies. You may opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on. 

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. 

Continued use of our website or services after any update constitutes your acceptance of the revised policy.